At least one Baptist church in Miami is taking advantage of the Super Bowl to do evangelism.  The article in the ContraCosta Times begins this way.

Football's faithful will file into house parties, bars and, of course, Dolphin Stadium on Super Bowl Sunday to observe their holiest of holy days. But they will also turn out in force at churches across the country, which are tapping the popularity of sports in hopes of saving souls.

Organizers of church-sponsored Super Bowl gatherings see the events as a departure from the formality of organized religion -- the type of events that could make someone who doesn't typically attend services feel more at home.

"It's a way of reaching out into our community in a very informal, low-key way where we show people we're regular Joes like they are without the pressure of church," said Pastor Luis Acosta of Pines Baptist Church, a Southern Baptist congregation north of Miami in Pembroke Pines.